University of Economics in Bratislava, Slovakia

Fecha: 6/07/2020 al 31/07/20202

Pago: 

Convenio Normal:

Aprox. 1040 € (por verificar)

Cursos: 

Program A: Doing Bussines in Central and Eastern Europe (CEE)

  • Competitiveness and Business in Opportunities in CEE
  • Foreign Direct Investment in the Region with the Focus on the Slovak Economy
  • Governmental Regulations, Lobbying and Communication with Stakeholders
  • Business Ethics in CEE
  • Corporate Social Responsibility in CEE

Program B: Marketing in Central and Eastern Europe

  • Marketing: qualitative and quantitative methods in marketing research
  • Custumer’s decision making, CLV analysis and their own value
  • Segmenting, Targeting and Positioning on the Market
  • Pricing methods and their anomalies
  • Product & Distribution
  • Branding – why is the brand so important?
  • Pormotion – qualitative and quantitative frameworks for effectively promoting a product, service, or an idea.

Para ambos programas hay lecturas conjuntas de: historia cultural, contexto economico, integración monetaria de la UE, Tradiciones y cultura, cultura en 1989, diplomacia económica con Latino América, Tratados con México.

Cursos de “soft skills”:

Presentación, trabajo en equipo, solución de problemas, manejo del tiempo, comunicación efectiva.

Alojamiento: 

En dormitorios de la universidad con desayuno y lunch incluido

Créditos:

6 ECTS

Fecha límite: 10/03/2020

Contacto/Observaciones: summerschool@euba.sk