The Business & Culture in México 2018 program offers 3 courses in English taught by distinguished ITAM and guest professors. Students may also add Spanish language courses to their program of study.
Objective: In this course, students will learn how to formulate and implement business strategies using tools from Economics, Political Science and Philosophy disciplines. Specific topics include:
• How firms can achieve a sustainable competitive advantage
• How to formulate and implement strategies under uncertainty
• Game theory models to understand how business strategies are implemented
• How to measure performance of business strategies
Understand ethical systems and sustainability principles that are relevant for business strategies
Objective: Though written assignments, in-class discussion, individual and group presentations, and role-playing exercises, this course will help students develop the analytical and communication skills necessary to succeed in a competitive international business environment and to become successful leaders of the future. Selected topics include:
• Communication theory
• Written communication for the business world
• Informative and persuasive presentations
• Member roles and leadership group
Objective: To provide the students with the most important aspects of the International Business environment, focusing on the responses of firms to opportunities and risks. Selected topics include:
• The political, economic & legal environment of international business
• The cultural environments of global markets
• International trade theory and policy
• Investment opportunities and risks
• International business strategies
Subject to demand, the ITAM Academic Department of Languages and Composition will offer Spanish Language &Composition courses, covering the four language skills of reading, writing, listening and speaking
Each 6-credit business class consists of 48 contact hours of class discussions and lectures conducted in English by ITAM faculty. Language classes will consist of three ITAM credits and will cover a total of 24 contact hours each. While the number of transfer credits or units must be determined by each home institution, we recommend that universities award 3 semester (US) credits or 6-7.5 ECTS for six-credit course and 1.5 US or 3-4 ECTS for each three-credit language course.