The Business & Culture in Mexico 2016 program offers 6 courses in English taught by distinguished ITAM and guest professors.
Business & Culture in Mexico is a six-week summer program for international undergraduate students interested in learning about Mexico`s business environment and its contribution to the global economic community.
Students learn not only from the knowledge and insights of their professors, but also from the viewpoints of their Mexican classmates. The program includes site visits to companies leading Mexico`s participation in the global economy as well as to cultural destinations that demonstrate the exciting history and development of the country.
INTERNATIONAL MARKETING (intensive) (6 ITAM Credits)
Objective: To enable the student to understand and apply the
basic concepts of International Marketing, including the design and
evaluation of International Marketing Strategies.Selected topics
• The environment of international businesses.
• Aspects of marketing in the internationalization process.
• The impact of culture on international marketing.
• Alternative International Marketing strategies.
INTERNATIONAL BUSINESS (6 ITAM credits)
Objective: To provide the students with the most important
aspects of the International Business environment, focusing on the
responses of firms to the opportunities and risks. Selected topics
• The political, economic & legal environment of international business
• The cultural environment of global markets
• International trade theory and policy
• Investment opportunities and risks
• International business strategies.
INTERNATIONAL FINANCE (intensive) (6 ITAM Credits)
Objective: For the student to become familiar with the issues that
shape today’s global markets and to acquire the skills necessary
to tackle managerial problems related to International investing,
financing, and exchange rate risk management. Selected topics
• Foreign exchange risk management.
• Exchange rate determination
• Currency future and options
• Multinational capital budgeting.
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BUSINESS COMMUNICATION (6 ITAM credits))
Objective: Through written assignments, in-class discussion,
individual and group presentations, and role-playing exercises, this
course will help students develop the analytical and communication
skills necessary to succeed in a competitive international business
environment and to become successful leaders of the future.
Selected topics include:
• Communication theory
• Written communication for the business world
• Informative and persuasive presentations
• Member roles and leadership in group
Objectives: Based on cases, exercises and classroom discussions,
this course will allow students to analyze the positioning and
sustainability of a business strategy, anticipating the tendencies
and uncertainties of a business environment. Students will learn
to generate strategic alternatives and choose the most optimal
structure and architecture of an organization needed to achieve its
• Topics include: Competitive advantage
• Uncertainty and scenario planning
• Ethics and social responsibility
• Gametheory and co-opetition
• Evaluation of performance and strategy
Objectives: 1) To develop a conceptual framework for analyzing
the business environment in emerging markets. 2) To develop
an understanding of the strategic actions that different types
of businesses (e.g., entrepreneurs, foreign MNCs, local MNCs)
have at their disposal to operate in emerging markets; and 3) To
consider and evaluate the public policies that may contribute to the
development of emerging market economies.
• Topics include: Management in emerging economies.
• National development strategies.
• Evaluation of the macro-and micro environments.
• The case of Mexico.
• Firms and multinationals from developed countries and from emerging markets.
SPANISH LANGUAGE & CULTURE COURSES (3 ITAM credits)
The ITAM Academic Department of Languages and Composition will offer Spanish Language & Composition courses, covering the four language skills of reading, writing, listening and speaking. After an initial placement examination, students will be placed in the most appropriate group, according to their level..
Each 6-credit business class consists of 48 contact hours of class discussions and lectures conducted in English by ITAM faculty. Language classes will consist of three ITAM credits and will cover a total of 24 contact hours each. While the number of transfer credits or units must be determined by each home institution, we recommend that universities award 3 semester (US) credits or 6-7.5 ECTS for six- credit course and 1.5 US or 3-4 ECTS for each threecredit language course.
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